Monday, October 29, 2012

Establishing Voice

Leandra Medine is one of the most prolific fashion bloggers that exist today. There’s no denying the power and influence she holds over the fashion community, as I’m sure you’re already aware. However, one of the main reasons Medine has shown to shine above many other aspiring fashion bloggers in such a short amount of time (only 2 years! WTF) is due to her unique voice and sense of humor. Medine’s dry, unfiltered comedic sense becomes extremely palpable through her fashionable blogs posts. 

Let’s examine one of her recent posts, “Precious Details” from October 4, 2012 to see how exactly does Medine exhibit her voice within her writing:
“And here’s the thing about Paris Fashion Week: this particular week tends ro set the tone for whatever will become it-trends of the coming seasons. Yes, the trickle affect starts here, well, there.

Unfortunately though, few vaginal inspiration was recorded.”

^^ Clearly the part about "vaginal inspiration" isn’t something a writer from the New York Times would write or the Wall Street Journal; however because Medine is writing on a blog and not in a traditional medium as a newspaper or even magazine, Medine can get away a lot more from the restraints of typical journalistic writing. Medine is able to be much more free with her diction, sentence structure, and overall tone. Medine often times marries informative and engaging fashion content (as we will see more as we examine her post) with her humorous/casual writing style. Which in this case, “Classic Leandra Medine” is exhibited by her choosing to use the word vaginal in this situation to describe the (inadvertent) focus on a model’s lower region when photographing fashion runway shows. 

See below pictures for Medine’s references:
credit: manrepeller.com

credit: manrepeller.com
A great point that Medine points out about “details” is how:

“Now, no matter how lovely a runway show could have been–no matter how immaculate the clothes, interesting the makeup, clean (or messy) the hair, nothing is quite as lovely as a strong detail shot. This, I believe, can be added to the roster of things I’ve learned from Instagram. Allowing viewers the liberty to mentally mock up an image giving them fundamental blocks: e.g. a dash of gold, hint of denim, is far more lucrative and thought provoking than displaying a full look.”
(Notice Leandra's use of a hyperlink above too btw) Medine goes on to dissect six specific shows (Louis Vuitton, Chanel, Valentino, Chloe, Celine, and Miu Miu ) she saw in Paris, and the various details each collection adhered to. A few instances where Medine showcases her more conversational writing style is when she inserts extra comments and punctuations to emphasize her p.o.v. such as “rendered a collective (three thousand people!) gasp.” or using Oprah’s signature phrase “a-ha momentto describe a moment between Karl L. and Anna W.

Medine also shows that even though she’s funny, she knows her fashion:

Note how here she uses the word “minaudiere” as opposed to simply saying "clutch:"
“Season of the Valentino it-purse is near and this time, it’s not as much a handbag as it is a minaudiere."
She also incorporates her historic knowledge about fashion shows/designers here in discussing Karl Lagerfeld and Chanel:

“At Chanel which was–believe you me–the most extensive show of Paris Fashion Week, it wasn’t so much the beautiful bright colors (and they were beautiful) and some indications of a resurgence of trends Lagerfeld loves (see: his collections for Chloe ca. 1990 and the embroidery on closing looks,)”

Medine shows a bit of her fun and comedic sense in her writing quite literally, writing “hehe” and “WTF” within her post:
“I didn’t notice these red striped pants while at the Chloe show last week perhaps thus proving my detail-oriented (hehe) hypothesis correct.”

And 
credit: manrepeller.com

As for the biggest WTF of Fashion Week: Celine‘s fur Bikenstocks.”

Medine ends her posts in her signature style, combining lots of adjectives (“bonafide hooker intimate” and colloquial language (i.e. stating “butt-loads”)

Seen here: 

“Nothing will be more relevant than a pseudo-lab coat with bonafide hooker intimate just beneath. And believe you me, it will make for a brand new strain of man-repelling and that we will have butt-loads of fun with.
Never end a sentence with a preposition. That’s a wrap.”

However, in another short post from October 23, 2012 titled “Contrived,” Medine continues to show her humor in referencing Britney Spear’s popular hit “Hit Me Baby One More Time:"

This particular series of three photos was taken on a side street in the 6th Arrondisement in Paris last month and while I may not be able instigate your imagination as rigorously as I’d like, I will debunk the wildly brilliant and famous American literary rhetoric of a certain Brittany Spears.

For, what you see is not what you get, baby.”
credit: manrepeller.com

credit: manrepeller.com

credit: manrepeller.com
Medine then continues to describe how her seemingly perfect, candid street-style photos were not generated as naturally and gracefully as they appear. 

Medine’s posts always incorporate photos and hyperlinks to better exhibit her points and give visualization to her underlining ideas (as seen in both of her posts we examined here).

Medine is a fantastic example of how to portray a distinct character voice, especially within a blog format. However, just because Medine uses humor to showcase her voice doesn’t mean you have to do the same. You have to figure out what method best showcases your own particular voice whether it’s found in your word choice, punctuation, and so forth. 

Good luck! 




Monday, October 22, 2012

Blogger Profile: Aimee Song


Blogger Profile: Aimee Song 
Aimee Song- credit: songofstyle.blogspot.com

How many of you are bloggers? I presume maybe a few of you at least since you’re reading this blog.
Out of those of you who answered yes, how many of you earn thousands of dollars a year from your blog?
Now I probably presume none of you said yes. (or if you said yes, I apologize in advance)
Now how many of you have heard of Aimee Song? If you’re fashion obsessed or immersed within the fashion blogosphere Song should be no stranger to your ears. 
Aimee Song- credit: songofstyle.blogspot.com

But for those of you who haven’t heard of her, Aimee Song is one of the most famous bloggers on the net right now, having collaborated with everyone from Net-A-Porter, to Botkier, to Seven for all Mankind, and so forth. Not only that, but Song has been featured in numerous publications from Who What Wear, to Teen Vogue, and New York Magazine
 
Aimee Song - credit: NY Magazine The Cut

Not only does Song’s blog, Song of Style garner numerous press coverage, but her readership is just as large. Let’s just say if her Instagram is any testament to her followers (she has 395, 452 followers on Instagram), then you can only imagine how many readers Aimee’s blog receives.   
I think one of the reasons that Aimee’s blog is so successful is foremost because of her unique fashion eye and taste. However, the quality of her blog’s photos is very high, her personal voice is vividly apparent, and she consistently posts about 4-5 times in one week, not leaving her readers hanging for new content, but not suffocating them either. Aimee is also involved in all aspects of social media, manning her own Pinterest, Twitter, and Instagram pages further eliciting new fans and maintaining interest for her current ones.  
Aimee is strong in providing rich content that is original, but also a personal behind-the-scenes look into her everyday life as she takes photos during her various blogger collaborations, travels, and simple outings. Here are few examples of Aimee’s versatility in posts:

1.     Video of Aimee at NYFW:





3.     Aimee in Rio (shown via Instagram photos)

It’s obvious who Aimee’s main target audience is, Females, 18-24 year olds who are interested in fashion, art, or design but I’m sure there are some outliers to this general audience segmentation. I think that Aimee’s blog is a great representation of what not only a successful fashion blog is, but successful blog in general. She’s a great benchmark to measure my own blog to as she maintains a fashion-related blog providing readers with original fashion content, has a unique personal voice, and consistent in her blogging.These are all goals to strive towards in my own blog.
All in all, you should definitely check out Aimee’s blog if you haven't done so already. Be forewarned though—like the rest of the world—you may become a little obsessed.

Friday, October 12, 2012

Social Bookmarking Soulmate

So today I found my “Social Bookmarking Soulmate.” My mate came in a slightly different form than I expected though. First of all my so-called mate is a male and from Berlin (I think.) At first this concept of a “Social Bookmarking Soulmate” seemed odd, irrelevant, and completely different than anything I’ve done before. However, as I began searching the site, Diigo.com for my so called "bookmark soulmate," I wanted to find someone who shared my mutual interest in fashion, so I began searching for various tags that would elicit the closest results to my interests. Eventually, I stumbled upon Peter Derrt’s profile. Immediately, I was captivated by his recent bookmark for Carinne Roitfeld’s  Fashion Book and looking over his recent tags: “berlin,” “london fashion week,” “london, ” “new your fashion week”,  and “styling.”

Unfortunately, he isn’t that active in all facets of the site, in terms of commenting and such, which is unfortunate. But, luckily Peter has been very active in bookmarking on the site in general, having bookmarked 601 links since he became a member in February 2010. His bookmarks span a wide range of topics, not all of which are perfectly in line with my interests, but many of them do. For example, I don’t think I’d be the type to tag” von bardonitz” or “Puma,” but he tags more items in line with fashion than not. He is definitely an avid bookmarker, averaging a bookmark every few days. The thing is, he isn’t very organized in his tags and links, and they seem very much like a sporadic mess of somewhat fashion related tags with a mix of random keywords as well.

 Despite the lack of organization, and getting past the difficulty of actually sifting through the links I was able to find a few sites that I will bookmark for my own collection. The first site, is Topshop’s very own fashion blog, called “Inside Out!” Surprisingly, I’ve never even knew that Topshop had a blog, but I’m glad I did! The blog is designed, very well—aesthetically pleasing, and actually has some pretty legit content! I was immediately drawn by Peter’s specific bookmark for Andy Warhol’s “Polaroid Big Shot” link for a display of a unique selection of photographs from the late iconic artist. I think that from now on, this will definitely be one of the blogs I check often considering they’re such an iconic fashion brand retailer in general. I also saw that he bookmarked one of my favorite blogs and one of my new favorite stores all in one so that was really exciting! Basically, there’s this blogger called Susie Bubble that has garnered a ton of press and fame for her fashion choices and this story is specifically about how she styled some of the window displays of a UK based store called Cos.

This is just one of several examples why this person would be a fantastic resource for finding new and old fashion related content not limited to news stores, blogs, or just mere photos. I suggest you go on diigo too and find your own “Social Bookmarking Soulmate,” you’ll never know who you may end up connecting with!

Friday, October 5, 2012

I FEEL GREAT!


I FEEL GREAT. 

But don't get me wrong, my day didn't initially start like this. 

First, I woke up groggily as ever. 6:45, 7:00, 7:15, 7:30, 7:45, 8:00, 8:15, 8:30… (these are all the various alarm times I set on my phone by the way).  I keep on pressing the snooze button, once, twice, three times… every 15 minutes until I finally get up at 8:30. UGH. The dreaded, physical act of actually sitting up and getting up out of bed is always the hardest. Yes, you know what I’m talking about. So, I slowly get ready for work, feeling more exhausted than ever, but keep telling myself, just get ready, you only work two more days and then it’s the weekend!

Fast-forward to the workplace at the online fashion magazine (name removed for privacy purposes). I finally get to the office and meet the other interns. But we notice that for some odd reason the internet isn’t working! Hmm… what’s going on? We figured it was just a glitch in the network connection to our intern room so we don’t think too much about it and we try to wait it out. But soon, we discover it has affected the entire office! A whole ONLINE magazine staff without internet? How will we function? Well, soon enough, we discover the problem isn’t easy cakes so the C.O.O. decides to send people home while others relocated to a nearby coworker’s home to resume their work. So what about the interns? We’re left free to go! And by this time it’s only 11:30 am might I add. WOW. So my not so great day turns into an AWESOME day. The other interns and myself ponder of how we should spend our first Thursday off ever? What ever shall we do? We eventually settle on getting none other than pedicures! Oh my, this was wonderful. This was JUST the pampering I needed after such an exhausting week. We continue to grab a delicious lunch at King’s Road CafĂ©, shop a bit on Melrose, and then grabbed a late dinner at Bottega Louie. All of which wouldn’t have been possible if the internet had continued working in the office. The point of the matter is, companies in general, but especially online based [fashion] companies rely so much on technology/internet that without its existence wouldn’t have existed in the first place. I mean, can you imagine, 15 years ago, sending away a whole office just because the internet wasn't’ working?  

It’s amazing how quickly times can change….