Blogger Profile: Aimee Song
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| Aimee Song- credit: songofstyle.blogspot.com |
How many of you are bloggers? I presume maybe a few of you
at least since you’re reading this blog.
Out of those of you who answered yes, how many of you earn
thousands of dollars a year from your blog?
Now I probably presume none of you said yes. (or if you said
yes, I apologize in advance)
Now how many of you have heard of Aimee Song? If you’re
fashion obsessed or immersed within the fashion blogosphere Song should be no
stranger to your ears.
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| Aimee Song- credit: songofstyle.blogspot.com |
But for those of you who haven’t heard of her, Aimee Song is
one of the most famous bloggers on the net right now, having collaborated with
everyone from Net-A-Porter, to Botkier, to Seven for all Mankind, and so forth.
Not only that, but Song has been featured in numerous publications from Who What Wear, to Teen Vogue, and New York Magazine.
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| Aimee Song - credit: NY Magazine The Cut |
Not only does Song’s blog, Song of Style garner numerous press coverage,
but her readership is just as large. Let’s just say if her Instagram is any
testament to her followers (she has 395, 452 followers on Instagram), then you
can only imagine how many readers Aimee’s blog receives.
I think one of the reasons that Aimee’s blog is so
successful is foremost because of her unique fashion eye and taste. However,
the quality of her blog’s photos is very high, her personal voice is vividly
apparent, and she consistently posts about 4-5 times in one week, not leaving
her readers hanging for new content, but not suffocating them either. Aimee is
also involved in all aspects of social media, manning her own Pinterest, Twitter,
and Instagram pages further eliciting new fans and maintaining interest for her
current ones.
Aimee is strong in providing rich content that is original,
but also a personal behind-the-scenes look into her everyday life as she takes
photos during her various blogger collaborations, travels, and simple outings.
Here are few examples of Aimee’s versatility in posts:
1.
Video of Aimee at NYFW:
3.
Aimee in Rio (shown via Instagram photos)
It’s obvious who Aimee’s main target audience is, Females,
18-24 year olds who are interested in fashion, art, or design but I’m sure
there are some outliers to this general audience segmentation. I think that
Aimee’s blog is a great representation of what not only a successful fashion
blog is, but successful blog in general. She’s a great benchmark to measure my
own blog to as she maintains a fashion-related blog providing readers with
original fashion content, has a unique personal voice, and consistent in her
blogging.These are all goals to strive towards in my own blog.
All in all, you should definitely check out Aimee’s blog if
you haven't done so already. Be forewarned though—like the rest of the world—you
may become a little obsessed.
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