Showing posts with label Louis Vuitton. Show all posts
Showing posts with label Louis Vuitton. Show all posts

Monday, October 29, 2012

Establishing Voice

Leandra Medine is one of the most prolific fashion bloggers that exist today. There’s no denying the power and influence she holds over the fashion community, as I’m sure you’re already aware. However, one of the main reasons Medine has shown to shine above many other aspiring fashion bloggers in such a short amount of time (only 2 years! WTF) is due to her unique voice and sense of humor. Medine’s dry, unfiltered comedic sense becomes extremely palpable through her fashionable blogs posts. 

Let’s examine one of her recent posts, “Precious Details” from October 4, 2012 to see how exactly does Medine exhibit her voice within her writing:
“And here’s the thing about Paris Fashion Week: this particular week tends ro set the tone for whatever will become it-trends of the coming seasons. Yes, the trickle affect starts here, well, there.

Unfortunately though, few vaginal inspiration was recorded.”

^^ Clearly the part about "vaginal inspiration" isn’t something a writer from the New York Times would write or the Wall Street Journal; however because Medine is writing on a blog and not in a traditional medium as a newspaper or even magazine, Medine can get away a lot more from the restraints of typical journalistic writing. Medine is able to be much more free with her diction, sentence structure, and overall tone. Medine often times marries informative and engaging fashion content (as we will see more as we examine her post) with her humorous/casual writing style. Which in this case, “Classic Leandra Medine” is exhibited by her choosing to use the word vaginal in this situation to describe the (inadvertent) focus on a model’s lower region when photographing fashion runway shows. 

See below pictures for Medine’s references:
credit: manrepeller.com

credit: manrepeller.com
A great point that Medine points out about “details” is how:

“Now, no matter how lovely a runway show could have been–no matter how immaculate the clothes, interesting the makeup, clean (or messy) the hair, nothing is quite as lovely as a strong detail shot. This, I believe, can be added to the roster of things I’ve learned from Instagram. Allowing viewers the liberty to mentally mock up an image giving them fundamental blocks: e.g. a dash of gold, hint of denim, is far more lucrative and thought provoking than displaying a full look.”
(Notice Leandra's use of a hyperlink above too btw) Medine goes on to dissect six specific shows (Louis Vuitton, Chanel, Valentino, Chloe, Celine, and Miu Miu ) she saw in Paris, and the various details each collection adhered to. A few instances where Medine showcases her more conversational writing style is when she inserts extra comments and punctuations to emphasize her p.o.v. such as “rendered a collective (three thousand people!) gasp.” or using Oprah’s signature phrase “a-ha momentto describe a moment between Karl L. and Anna W.

Medine also shows that even though she’s funny, she knows her fashion:

Note how here she uses the word “minaudiere” as opposed to simply saying "clutch:"
“Season of the Valentino it-purse is near and this time, it’s not as much a handbag as it is a minaudiere."
She also incorporates her historic knowledge about fashion shows/designers here in discussing Karl Lagerfeld and Chanel:

“At Chanel which was–believe you me–the most extensive show of Paris Fashion Week, it wasn’t so much the beautiful bright colors (and they were beautiful) and some indications of a resurgence of trends Lagerfeld loves (see: his collections for Chloe ca. 1990 and the embroidery on closing looks,)”

Medine shows a bit of her fun and comedic sense in her writing quite literally, writing “hehe” and “WTF” within her post:
“I didn’t notice these red striped pants while at the Chloe show last week perhaps thus proving my detail-oriented (hehe) hypothesis correct.”

And 
credit: manrepeller.com

As for the biggest WTF of Fashion Week: Celine‘s fur Bikenstocks.”

Medine ends her posts in her signature style, combining lots of adjectives (“bonafide hooker intimate” and colloquial language (i.e. stating “butt-loads”)

Seen here: 

“Nothing will be more relevant than a pseudo-lab coat with bonafide hooker intimate just beneath. And believe you me, it will make for a brand new strain of man-repelling and that we will have butt-loads of fun with.
Never end a sentence with a preposition. That’s a wrap.”

However, in another short post from October 23, 2012 titled “Contrived,” Medine continues to show her humor in referencing Britney Spear’s popular hit “Hit Me Baby One More Time:"

This particular series of three photos was taken on a side street in the 6th Arrondisement in Paris last month and while I may not be able instigate your imagination as rigorously as I’d like, I will debunk the wildly brilliant and famous American literary rhetoric of a certain Brittany Spears.

For, what you see is not what you get, baby.”
credit: manrepeller.com

credit: manrepeller.com

credit: manrepeller.com
Medine then continues to describe how her seemingly perfect, candid street-style photos were not generated as naturally and gracefully as they appear. 

Medine’s posts always incorporate photos and hyperlinks to better exhibit her points and give visualization to her underlining ideas (as seen in both of her posts we examined here).

Medine is a fantastic example of how to portray a distinct character voice, especially within a blog format. However, just because Medine uses humor to showcase her voice doesn’t mean you have to do the same. You have to figure out what method best showcases your own particular voice whether it’s found in your word choice, punctuation, and so forth. 

Good luck! 




Thursday, September 13, 2012

Instagramania

Instagram—the latest social network platform to infiltrate our lives has become a dominant force in how we not only communicate with another, but share photos. This recent billion dollar acquisition by Facebook is not only a tool used by everyday people, but especially major fashion houses, designers, celebrities, stylists, bloggers, magazines, and every other possible fashion affiliate you can think of. Marc Jacobs has one. Who What Wear has one. Jane Keltner De Valle has one. Emily Weiss has one. Garance Dore has one. Even Jessica Alba has one. Seriously, if someone in this industry doesn’t have an Instagram, you kind of have to wonder—they either live in a box or they are just completely detached from all things social media. Needless to say Instagram has garnered a huge following within the fashion industry and offer people something Facebook and Twitter lacked.
If anything—Instagram enhanced Twitter—yeah you know what I’m talking about. The tool that allows everyday people to get a glimpse into the coveted minds of major industry taste-makers and leaders, or just plain people we are darn curious about! Either way, Instagram is the new player in the game that now allows people to take a peek inside the coveted doors of these fashion celebrities using actual visual images (illuminated by a unique vintage filter) rather than just a mere 140 characters of nonsense  "genius."
On another note, have you noticed NYFW is going on? You must know right, how could you not? Anyways, like you and everyone else I’m assuming —I’ve been feverishly following the nonstop NYFW footage posted on every fashion related Instagram including Leandra Medine’s (often hilarious) photos to Eva Chen’s myriad of extraordinary backstage footage and Hillary Kerr’s up close and personal catwalk snapshots. It’s amazing how now, these once private and elusive  “fashion shows” have become so accessible through social media—but in this particular case Instagram. Within seconds of Alexander Wang debuting his latest collection using glow and the dark—I can instantly see photos via Instagram as though I was actually there.

photo of Leandra Medine on The Man Repeller's Instagram during NYFW, credit: The Man Repeller




photo from Eva Chen's Instagram, credit: Evachen212






photo from NYFW on Hillary Kerr's Instagram, credit: Hillary_Kerr



Alexander Wang, S/S 2013 NYFW, credit: Asos

Some may say that the mystery and intrigue of sitting at a fashion show dissipates by having so many media tools that allow real-time public viewing or even live streaming (as seen on some designer’s websites *ahem Louis Vuitton), but in reality—I think that social media tools like Instagram further promote a brand by making it more accessible and available to more people and in turn creating even further anticipation than if a collection only appeared on a few select sites like Style.com and not on someone’s Instagram News Feed that they probably check more often than niche sites.
All in all the Instagram craze has swept across the fashion world, and I’m pretty content with this new piece of technology. What about you?