Friday, November 9, 2012

Site Focus: Refinery 29




Today I’m going to focus on one fashion website that has been able to garner a ton of readers since it’s creation and is solely a product from the web, for web users, and born on the web: Refinery 29. Have you heard of this website? I’m sure many of you have a frequent it daily, while others are just hearing it for the first time.
But for those of you who may not be so familiar, this website is dedicated to giving you fashion readers the BEST, most up-to-date fashion news stories ranging from new designers collections, new store openings, bloggers, and everything and everyone in between.
Further—Refinery 29 creates TONS of their own original fashion content spotlighting street style snaps from around the world, bringing you behind-the-scenes slideshows of coveted fashion offices, curating interviews with major fashion influencers, and much much more.
What’s also great about Refinery 29 is that they have different versions of the site for specific u.s. cities and relate their content to that specific city. For example, the website has branched out and tailored their website to fit the clientele of people living in not only Los Angeles and New York, but Chicago, San Francisco, Washington D.C., and Miami.
Other reasons why I love this site is the clean, crisp user friendly interface making every visit quick and snappy if I just want a short rundown in the a.m. or if I have some more time to kill, I can breeze through 10+ stories as they aren’t long, dense Vanity Fair articles or anything of the sort.
Rather, the stories are usually 10 pictures in a slideshow with the headline “10 Quick Accessories to Spice Up Your Fall Wardrobe.” The stories range from fashion specific stories to beauty, living, and entertainment stories as well.
It’s pretty amazing how the online world has changed the capacity of sharing fashion content and news to an almost limitless degree. If you think about it, before— print publications used to be the sole resource for fashion content, but nowadays, anyone can start up their blog or website and become a leading competitor among these fashion resources and actually make a pretty penny from it *ahem ads galore anyone?
Nonetheless, I’m happy about Refinfery 29 and the plethora of other fashion websites out there that cater to all of my fashion needs.
I hope you do the same and explore the limitless options of fashion news websites out there and find one you particular like, and subscribe to it! It’s nice getting daily doses of fashion news straight to your inbox as opposed to waiting until your monthly edition of Vogue, Elle, Nylon, or insert fashion magazine name here.  
  Happy reading you all!

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